• User profiling and their expectations
• Strategic planning of digital environments
• User-experience-centered digital transformation
• Adaptation and process monitoring for implementing integration plans and developing digital environments
• Designing and implementing new management processes and operational models with innovation based on information technologies
• Implementing objective-based management models, designing metrics for monitoring and controlling digital transformation results
• Designing and implementing management structures based on strategic data collection and exploitation
• Training operational teams for change management
• Developing operational manuals, instructions, and workflows, facilitating interactions between sectors
• Designing and developing monitoring and evaluation systems for digital change management, crafting metrics